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HT Easy GA4 – Google Analytics WordPress Plugin

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Overview
HT Easy GA4 ( Google Analytics 4 ) WordPress plugin by HasThemes team allows you to integrate mobile app and website usage data into a single GA Property. *This overview was generated by AI. We can't guarantee it's accuracy and may not be an accurate representation of what the plugin actually does.
Description

HT Easy GA4 – Google Analytics 4 WordPress plugin is a great option for those in search of the best Google Analytics WordPress plugin for WordPress website traffic analytics. This easy-to-use and intuitive Google Analytics plugin for WordPress enables you to link your WordPress site with Google Analytics 4 with a few clicks and get complete analytics for WordPress site.
The plugin developed by the HasThemes team can be pretty useful if you are a user of Google Analytics 4, also known as GA4.


In the past, it was a little complicated to combine website and mobile app usage data using the older Google Analytics tools. The only way it was possible was by using separate Google Analytics property. With the latest Google Analytics 4 version, you will get more advantages over the older Universal Analytics tool in terms of web analytics.

HT Easy GA4 is an exceptional Google Analytics 4 WordPress plugin that brings actionable website insights directly to your WordPress dashboard. With HT Easy GA4, you gain access to customized reports designed to eliminate unnecessary clutter and present only the vital statistics that truly matter for your business growth. This means you can easily assess what’s driving success and identify areas that need improvement. Empower your decision-making with clear, relevant data, and optimize your website’s performance based on real-time, valuable information.

Documentation | Purchase Pro | Support

Benefits of using Google Analytics 4 ( GA4 )

  • Unified view between app and web
  • Updated user interface with several new reporting tools
  • More intelligent user privacy and tracking features
  • A plethora of parameters

Key Features

🛍️ Login With Google
🛍️ Standard Reports
🛍️ E-commerce Reports (Pro)
🛍️ Generate and View Reports for a Custom Period of Time
🛍️ Compare Chart Reports With Previous Periods of Time
🛍️ WooCommerce Integration (Pro)
🛍️ E-commerce Events (Pro)

Standard Reports

  • Sessions
  • Page View
  • Bounce Rate
  • Top Pages
  • Top Referrers
  • Top country’s
  • User Types
  • Device Types

E-Commerce Events (Pro)

  • View Product
  • View Category
  • Add to Cart
  • Initiate Checkout
  • Purchase

E-commerce Reports (Pro)

  • Transactions
  • Revenue
  • Average Purchase Revenue
  • Total Purchase Revenue
  • Products Viewed
  • Products Added to the Cart
  • Products Checked Out
  • Products Purchase Quantity
  • Top Products
  • Top Brands
  • Top Sources

Details of Each Feature of HT Easy GA4

Login With Google – With HT GA4, login with Google allows you to seamlessly access the property and measurement ID of your Google account. This integration provides a convenient and efficient way to view and manage your Google Analytics data directly within the HT GA4 plugin.

Integration with WooCommerce – The HT GA4 plugin is compatible with WooCommerce. As a result, it facilitates tracking various eCommerce activities on your WooCommerce store easier. This feature can also provide you with vital insights that you can use to enhance your store for business growth. Thus, it would be a perfect plugin for Google Analytics for WooCommerce.

Standard Reports

  • Sessions – A session represents a user’s interactions with your website within a specific time frame. Monitoring sessions help you understand user behavior and spot trends.

  • Page Views – Page views count how many times a page on your website has been loaded. This data helps identify popular pages and traffic drivers.

  • *Bounce Rate – Bounce rate indicates the percentage of users leaving your website after viewing only one page. Identifying high bounce rate pages can guide UX improvements.

  • Top Pages – The top pages report displays the pages that have the highest page views, allowing you to promote popular content effectively.

  • Top Referrers – This report reveals websites sending the most traffic to your site, enabling targeted marketing efforts. Also, this report shows how many sessions that website sent traffic to your site.

  • Top Countries – Identify the top countries where your website visitors come from and tailor marketing and content strategies accordingly. Besides, you can get the session wise data of visitors coming from different countries.

  • User Types – The user types report categorizes visitors (new, returning, not set, etc.), aiding in segmenting your audience for personalized campaigns.

  • Device Types – The device types report shows the devices such as Desktop, Tablet, Mobile, etc. that users utilize to access your website, facilitating optimizations for a better user experience.

eCommerce Events (Pro)

This plugin contains a number of features for eCommerce tracking for various events.

  • View Product – The “View Product” event tracks when a user views a specific product on your eCommerce website. This data helps you understand which products are attracting the most interest and engagement from your visitors.

  • View Category – The “View Category” event allows you to monitor when users explore a particular category of products on your online store. This information assists in identifying popular product categories and user preferences.

  • Add to Cart – The “Add to Cart” event is triggered when a user adds a product to their shopping cart. Tracking this event helps you gauge the level of interest in different products and evaluate the effectiveness of your marketing efforts.

  • Initiate Checkout – The “Initiate Checkout” event is recorded when a user starts the checkout process for their selected items. Monitoring this event provides insights into your conversion funnel and identifies potential barriers in the checkout process.

  • Purchase – The “Purchase” event tracks successful transactions when a user completes the payment process for their order. This is a crucial event to measure the overall performance and revenue generated by your e-commerce website.

eCommerce Reports

The following are some remarkable eCommerce reports tracking features available in HT Easy GA4::

  • Transactions – Track the number of sales made on your website to identify sales trends and performance.

  • Average Purchase Revenue – Discover the average amount spent by each user during a purchase, helping identify profitable products and optimize marketing efforts.

  • Total Purchase Revenue – Monitor the total amount of money spent on your website to track revenue trends and website performance.

  • Products Viewed – Keep track of the number of times each product is viewed to identify popular items for promotion.

  • Products Added to Cart – Monitor the number of times each product is added to the cart to optimize website engagement.

  • Products Checked Out – Track the number of times each product is purchased to analyze purchase behavior.

  • Products Purchase Quantity – Monitor the quantity of each product purchased to ensure adequate inventory management.

  • Top Products – HT Easy GA4 enables you to view the analytics of top products in your store in a streamlined and user-friendly table format. Get data about product purchase quantity, product revenue, product views, add to carts, carts to view, etc. Thus, you can identify the most popular products to focus on promoting and optimizing your inventory.

  • Top Brands – Get the analytics of top brands in table format that people are liking. Therefore, you can discover the most preferred brands to better understand customer preferences and preferences in the market. Get reports on brand name, product views, prchase quantity, product revenue, etc.

  • Top Sources – With the intuitive table-format report, you can easily access valuable data about the websites sending traffic to your site. This comprehensive report allows you to analyze product views, product quantity, and product revenue originating from different sources. By understanding where your website traffic is coming from and how it influences product interactions and revenue, you can make informed decisions to optimize marketing strategies and enhance overall website performance.

If you are running a website or app, you might already know how important the Google Analytics tool is when it comes to tracking and understanding different website data. Here website data refers to customer behavior, user experience, online content, device functionality, and many more.

In case you are not familiar with the Google Analytics tool, it is one of the best web analytic tools that allow you to collect many vital reports, and stats, using which you will get to discover things you probably didn’t even know about your website visitors. By analyzing these crucial data, you will be able to maximize your website performance while growing your business at the same time.

Though GA4 property enables more robust cross-device and cross-platform tracking, Google still recommends using the latest tool to take its advantage even if you don’t have a mobile app. You can use Google Analytics 4 for a website, an app, or both a website and an app together.

To help you with adding the latest Google Analytics property to your WordPress website, the HT Easy GA4 ( Google Analytics 4 ) plugin will allow you to incorporate an analytic script to your existing theme and start tracking your website or mobile app usage data right away. Moreover, the plugin is super easy to use and you don’t have to write a single line of code. All you have to do is add a measurement ID, and you are good to go.

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